雅居乐集团总部展厅

    AGILE GROUP EXHIBITION HALL

    It has become a challenging task to build a demonstration platform for a benchmark real estate enterprise in Guangzhou Pearl River New Town CBD, which is transforming and diversifying with less than 300 square meters of exhibition area.
    仅仅不足300平米的布展面积,为广州珠江新城核心CBD上一家正在转型多元化发展的标杆性地产企业打造展示平台,成为了一个极具挑战的任务。

    We spent nearly a year in-depth interviews and dialogues with enterprises, and the balance of thickness and agility became the key to design. We try to turn the exhibition hall back into three independent and interrelated visual languages, from the space capsule with slightly sci-fi color to a modern planning after the passage of a space-time corridor, to the course interpretation of first-time meditation, space has become a part of our narrative story.
    Using the circular arc shape of the custom GRG structure and the artificial stone ground with pure color splicing, we try to make the audience feel as if they were separated from the attraction of the planet when they entered the exhibition hall. Looking from the space capsule, we will see the future of Yajule. In such a narrow space, we grabbed a digital sand table with a diameter of 9 meters. Space, using 270 degree arc curtain to create the highest point of visual experience for customers; the history and precipitation of enterprises need a quiet space to share with everyone; the selection of wood texture materials allows the audience to return to the original idea of the establishment of enterprises; the book of engraving honor also skillfully incorporates the inductive interaction, after putting it into the card slot, vivid interviews with people are returned. Considering the shining moments in the development of enterprises.
    们用了将近一年的时间与企业进行深度的访谈与对话,厚重与灵动的平衡成为了设计关键。我们试图将展厅回归成为三组独立而又相互关联的视觉语言,从略带科幻色彩的太空舱,到一段时空长廊穿越后的现代规划,到最后回归初心沉静凝思的历程解读,空间成为了我们叙述故事的一部分。
    运用订制GRG构造的圆弧形空间形态与纯色拼接的人造石地面,我们试图让观众在一进入展厅时就仿佛脱离了这个星球的引力,从太空舱远眺,我们将看到雅居乐的未来;在如此狭小的空间内,我们抢出了一个直径9米的数字沙盘的空间,运用270°弧幕为客户打造了视觉体验最高点;企业的历史与沉淀需要一个静谧的空间与所有人分享,木纹材质的选用让观众回归企业创立的初心;镌刻荣誉的书册也巧妙融入了感应互动,放入卡槽后,生动的人物访谈回顾了企业发展中的闪光时刻。


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